The Weather Company

WeatherFX enables brands to capitalize on weather volatility by automatically triggering media in real time against hyper-local conditions

What makes The Weather Company unique?

The Weather Company is the only Marketing Platform Partner that leverages proprietary weather data to dynamically serve locally relevant, weather-related promoted tweets.

More about marketing solution:

  • WeatherFX has built into Twitter’s Ads API to offer advertisers the ability to weather trigger their promoted tweets and promoted accounts.
  • This targeting tactic allows advertisers to increase their weather relevancy and only run promoted tweets and promoted accounts when the mix of conditions within the applied trigger occur.
  • Advertisers are able to use the same weather triggers activated across their Weather media, as a targeting layer applied to promoted tweets and promoted accounts.
  • Activation is extremely turnkey, as advertisers only need to authorize the WeatherFX app from their own Twitter account (completed via a link generated by WeatherFX and sent to the advertiser with instructions) to get started, no direct access is required.

Product capabilities:

  • Geo-targeting
  • Gender targeting
  • Granular OS, device Interest targeting
  • Keyword targeting - negative keyword match and disable negative sentiment filtering
  • Keyword Targeting in Timelines
  • Promoted accounts in timeline
  • WeatherFX’s weather trigger targeting

Service type: Managed service

Fee structure: Minimum spend plus percentage of media spend

Headquarters: Atlanta, GA

Office locations:

  • New York, NY
  • Chicago, IL
  • Detroit, MI
  • San Francisco, CA
  • Los Angeles, CA

 

Contact: WFXTwitter@weather.com

Content courtesy of The Weather Company, all rights reserved.