What makes MediaMath unique?
Users can leverage our data management platform to build audience segments based on consumers’ digital transactions, bringing 1p data to the Twitter environment.
Supported approaches to audience creation
The web approach. Connecting with users on Twitter based on their off-Twitter web browsing behavior. Creation of audiences based on cookie IDs.
Strengths and capabilities:
- Glass box approach: Gain full transparency into algorithm outputs and media & audiences purchased, providing unmatched accountability and control.
- Open platform with full APIs to provide unparalleled extensibility and customizability allows marketers to build solutions tailored to their unique needs.
- Goal-based optimization to deliver superior results against any marketing metric - consistently outperforming other platforms in head-to-head tests.
Service type: Self service
Fee structure: Fee charged directly to the client. $5,000 recurring monthly fee for clients who enroll to use the TerminalOne Twitter app.
- Consumer Packaged Goods
- Financial Services
- Retail & Ecommerce
- Travel & Leisure
Headquarters: New York, NY - USA
Countries with office locations:
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